Zonda Home: Accelerating GTM & Expanding Data Products
How Zonda Home accelerated their go-to-market timeline by 3x and saved $350K+ in engineering costs using Dreambase.
Get Started
Zonda Home
How Zonda Home accelerated their GTM & expanded their data products using Dreambase
Background on Zonda Home
Zonda Home provides market intelligence and housing data to real estate professionals, giving builders, developers, mortgage professionals, and investors with advanced homebuilding databases and localized market snapshots. Their challenge was to get to market as quickly as possible while offering intuitive, interactive presentation layers above and beyond just a raw data feed.
The Challenge
Zonda Home was preparing to launch a new data product but faced several hurdles:
Limited Internal Bandwidth
Their engineering team was fully committed elsewhere, meaning that building a robust user interface in-house could take 6-9 months.
High Development Costs
Hiring external help would incur costs between $250K and $500K, not including ongoing maintenance.
Market Risk
A raw data feed might not resonate with customers who increasingly demand an interface that makes data easily discoverable and actionable.
The Dream Solution
To address these challenges, Zonda Home partnered with Dream. Key benefits included:
Rapid Prototyping
From contract signing on a Tuesday to a functional proof-of-concept by Thursday, enabling quick real-time stakeholder feedback.
Accelerated Time-to-Market
Achieving a 3x faster launch, shifting the timeline from a planned end-of-summer release to an April go-live.
Cost Savings
Bypassing at least $350K in upfront engineering costs, thus preserving budget for further product enhancements.
Accelerated Revenue Realization
Originally, Zonda projected a 12-month timeline for launching their new analytics product. By leveraging Dream, they accelerated this timeline to just 3 months—unlocking revenue streams significantly earlier than anticipated.
Results at a Glance
| Metric | Result |
|---|---|
| Time-to-Market | 3x faster (end-of-summer → April) |
| Cost Savings | $350K+ in upfront engineering |
| Prototype Speed | 2 days (Tuesday contract → Thursday POC) |
| Revenue Timeline | 12 months → 3 months |
Ready to achieve similar results?
Join companies like Zonda Home who are transforming their analytics with Dreambase.